Monday, January 31, 2005
Sunday, January 30, 2005
That Keener Reverb!
One of the trademarks of 60s top 40 radio was the rich reverb behind the DJ's voices. Like the 5 second beep sound that accompanied all on-air phone calls, reverb was a staple of the Keener sound through much of her prime.
Jim Jenkins, who worked at WIOD in Miami in the 60s wrote us recently, asking about Keener's unique reverb unit. Who made it and what happened to it?
For much of WKMH/WKNR's existence Jerry Martin was chief engineer. He was the guy who had to tweak Keener's multi-tower array to produce the strange coverage pattern the FCC required to protect nearby stations during day and nighttime. So when the reverb craze caught on, it was up to Jerry to implement the stations particular iteration.
The unit was a custom designed device utilizing the same spring technology Laurens Hammond plugged into his famous Hammond Organs. In fact, Hammond copped the concept from AT&T, who used a spring to simulate the delay then inherent in long-distance telephone calls.
Years after Keener's demise, Steve Schram, keener13.com's co-founder found himself working in the WKNR studios during the time when the Keener brand made a brief come-back as WWKR. He asked Jerry Martin whatever happened to the Keener reverb. Jerry showed Steve a box of random components. "This is it," he said. The unit had been cannibalized over the years and all that remained were a few random parts.
Some radio stations turned to off-the-shelf products to simulate the echo chamber feeling. Chief among these was the Fisher K-10 Spacexpander, a tube reverb unit that was sold as a plug-in for Fisher stereo systems in the 60s. Those with more meager budgets waited for a local rock band to break up and bought a Fender Twin Reverb amp, stealing the Accutronics Type 4 spring reverb tank that was screwed to the bottom of the amplifier case. The Type 4 used Hammond's design and was behind the rockin reverb heard on just about every surf guitar instrumental ever recorded. Listen to any Dick Dale record for a taste. A company called Sound Enhancements, still makes and sells a variety of Accutronics reverb units.
The digital audio work stations we use to create music these days come with a plethora of reverb plug-ins, some claiming to accurately re-create the spring loaded excitement of the Keener days. But our bet is that nothing can quite pass side-by-side muster to Jerry Martin's artistry.. part of what continues to propel WKNR to the front of our collective memory.
Saturday, January 29, 2005
Obit: Traffic's Jim Capaldi
Capaldi was the heartbeat of Traffic, a first generation Briton born of Italian immigrant parents, he was a percussive rarity: a drummer who could write. Whereas Ringo was relegated to one or two vocals written by John and Paul, Jim's chops were strong enough to stand alone. His composer's credit stands out amid 11 Traffic albums. By the time the band broke up in '74, Capaldi was already on his own. He was working on his twelfth solo album when Winwood suggested putting the band back together. Traffic toured in '93 and '94 culminating in a Woodstock appearance along side the Grateful Dead. And Capaldi hit the road again the following year with Dave Mason.
Talk of another collaboration was in the works when Capaldi was diagnosed with stomach cancer. He died Friday at age 60 in London.
Thursday, January 27, 2005
Russ Redux
Tuesday, January 25, 2005
Where have all the oldies gone?
As I began to talk with my friends who are still in the radio trenches, the trend soon became clear. Oldies weren't "Kool" anymore. There were many reasons given. The 60s boomers are now at the upper end of the desirable ad demographic and younger listeners were turned off by Louie Louie. The oldies format was well beyond it's prime.. not salable anymore. Other formats had a bigger revenue potential. One observer even said that the music and culture of the 60s had as much relevance today as the Roaring 20s had to the British Invasion; none.
At first, all of this made me feel every day of my soon-to-be 50 years. These young whipper snappers were taking over and we had better get out of the way. But after some more thought, I began to wonder if there wasn't more to this than met the eye.
Last summer Fred Jacobs heralded the entre of Neo Radio, a return to the deeper play lists, mellower presentation and more educated DJs found at the dawn of the album rock format. Then I read Sean Ross' column on Oldies Without Apologies. The essence of his piece is that a great oldies station is more than just a playlist spanning the Beatle years. It's a total connection with a generation.
When I passed Sean's article along to Bob Green, he shared this interesting bit of data from a USC seminar on the future of radio:

The study ranks formatic elements based on the listener's negative or positive perceptions. People like the music, have favorite DJs and are concerned about news and information when it's relevant to them. They hate most DJs, and can live without the commercials, promos and contests.
"In many ways," Bob says, "the comments about what the mostly college aged audience liked and didn’t like could have been made today, five , ten, twenty or even thirty years ago... From a group who claimed predictability as the most annoying thing about radio, their comments were most predictable."
Another data point of interest: The decline in time spent listening to radio. "Content was of prime importance," Bob continues, "and respondents said that they would definitely consider listening to AM if the content was right...Coming to the forefront when asked what radio can do to improve were the following: Variety, avoid repetitiveness, end contests, the DJs should be our own age, fewer commercials.
"Those of us in radio have heard those things for decades, and we often chose to ignore them. We KNEW better. And sometimes, WE DID know better. But we're at a time and place where the cry that predictability gets tiring has to be re-examined."
Sean Ross notes that the fall Arbitron shows oldies WMJI Cleveland is again leading the market. The numbers grew for oldies stations in Detroit, Pittsburg, Boston, New London, Manchester and Davenport. There is also the tale of WLNG, Eastern Long Island, N.Y. They feature a large playlist, classic PAMS jingles and always seem to be broadcasting on remote. It's a formula that they have followed religiously for years. When the first-ever Arbitron came out for the market, this one-owner station was suddenly Number 3 12+!
What makes these stations unique? Why isn't it working in Jacksonville? Bob Green would say that we've forgotten that radio is show business. We've distilled, homoginized and automated everything to the point where it's all science and no art. "Presentation can alter perception," he says.
What really made Keener a success was their connection to the audience. The WKNR brain trust had an understanding of the alchemy of elements that came together to build the WKNR sound. "Knowing" the listener was a key ingredient. Knowing the listener goes well beyond focus group music testing. It's the total presentation, what Bob called "stationality" that touches somebody's emotional core. When Keener was happening, the music, the voices, the events, even the audience participation provided a continuity, a comfort zone where we could work out our problems, celebrate our victories and perhaps just make it through the day. We still face those same issues today as adults. And if the WLNG phoenominon is to be believed, the same elements still work, no matter what your age. Perhaps there's a parallel to the body blow many of us felt when we heard Johnny Carson had died. He knew how to connect. he did it for 30 years across several generations, and even his successors admit they can't match his magic.
I think that same approach can work today and it doesn't necessarily have to be with an "oldies" station. Whatever the format, take the time to truly understand and connect with your listeners across all day parts and you have a winner. This flies in the face of the "cume machines" that some programmers built when the began to fear that the oldies thing was getting stale. When you go after cume, you too often sacrifice the deeper relationship. It's the same bean-counter, short term, make your quarterly growth mentality that's part and parcel of our Wall Street driven marketplace.
Infatuation doesn't last. It's a lot harder to build the longer term relationships we associate with love. But it's worth the effort.
Sunday, January 23, 2005
Johnny Carson 1925-2005
Saturday, January 22, 2005
Friday, January 21, 2005
Powell to leave the FCC in March
Keener Podcast - 1/22/05
Wednesday, January 19, 2005
Call it WDTW
Monday, January 17, 2005
The Sun Sets on the Shannon Empire
Sunday, January 16, 2005
Another VCS (Very Cool Site)
Saturday, January 15, 2005
WXDX Flips
Friday, January 14, 2005
The Keener Podcast - 1/15/05
Friday, January 07, 2005
Bob Green on radio's future
How much value should we put in trying to emulate the ideas and packaging of a successful medium from another millennium? Even striving to go beyond mere emulation and conjure up fresh new ways to communicate... there are obvious considerations we must address, the most important of which are iPods, XM, Sirius, Internet and a gazillion other technologies we have yet to put in place.
But that only speaks to the shakiness of terrestrial radio's position. Sure, there've been predictions of impending doom before...AM, FM, TV, stereo etc., so why not accept the current scare as yet another predicament we can overcome? Because the way we communicate has drastically changed.
De-regulation happened...spawning the great legion of "broadcasters" and "programmers" who completely forgot that radio was SHOW BUSINESS! Beyond the bean counter's inability to understand why top stations had garnered such big and loyal audiences, when they DID think about programming they strove for "perfection" without passion! The genius who came up with the clock that emulated European radio in the 50s (back then Radio Luxembourg ran ALL the commercials in a block between :45 and the top of the hour) made sure the sound was correctly perceived as "clutter" and the reality was that Joe's Jeweler ( 7th spot in that 8 spot stop set) found that somehow radio wasn't working for him. Good job genius, and all the other copy cat geniuses out there in Clear Channel country. Never fear, after intense study your fearless leaders have made the amazing discovery that fewer numbers of "better' commercials will be more in line with what the listeners want. Give Mr. Mays and his staff a pat on the back.
But back to the point at hand... "the way we communicate has drastically changed". Whether you think radio's miscues drove potential listeners to seek other forms of entertainment or that new venues have emerged all by themselves and people have taken to them.. it doesn't really matter! The fact is it's not 1965 anymore...or 19 anything. The in-person chats, the phone conversations you used to have with your friends are now e-mails. We are a society of ever increasing passive communication. There were universal truths that applied to communicating on the radio that ,perhaps ,for the first time since Jack Benny made way for the Make Believe Ballroom, MAY have lost their validity! YET (I'm "flip-flopping" here) in the way material is PRESENTED, I believe there still ARE survivors in the Universal Truth stable...things that our aforementioned geniuses either forgot or never knew.
Commercials. Do they REALLY play more commercials in an hour now than we did at WKNR in 1966? No! Playlists. Are the playlists on your favorite (or evidently least favorite ) oldies stations really more restrictive than the Keener music guide? I think not. The newly enlightened geniuses who now proclaim that playlists should be extended to infinity (no pun here) remind me of Democrats who now figure they must appear to be more... Republican. Hits have ALWAYS been important. It's not just WHAT you play, it's what the listener PERCEIVES you as playing. Since Keener 13's signal graced the array of towers on I-94, LISTENERS have made it clear that they think playing all kinds of new hits by local bands and obscure oldies no one else plays is a swell idea! Does it mean that we didn't give a damn WHAT the listener wanted in 1966 because we went on our merry way with 31 songs? That was the reality. But by doing things to promote local groups and features that allowed us to stray, ever so occasionally, from our restrictive hit list and then PROPERLY PROMOTING it... we painted the picture just the way we wanted it to be perceived.. The method of "proper promotion" is one of those universal truths our geniuses should have known and didn't. SAY YOU'RE GOING TO DO IT! SAY YOU'RE DOING IT! SAY YOU DID IT! Duh! A long stop set will not only be more palatable if you announce "a NEW song by beloved local band Nino & the Nosejobs coming up in 90 seconds" but something that's a DEPARTURE from My Girl or "Good times & great oldies" ...even ONCE every 4 hours, will begin to alter the negative perception that the geniuses seem so intent on preserving. There's a place for predictability, as there is a place for unpredictability. A well planned surprise is rarely ho hum.
This is like a sales blurb for buying the concept of radio as your own personal show biz friend or companion...on terrestrial, Satellite, Internet or whatever your weapon of choice. Scott Westerman has shown how to do it right in these keener podcasts. The overall ingredient that made radio work was a feeling of personal CONNECTION. It's obvious by seeing the plethora of new electronics that people are literally "connected" but in the end...we have to ask the question... do people really need that companion anymore?


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