From AllAccess.com, the Summer '04 Arbitrons show Urban WMXD climbing to number 1 in the 12+ , Monday-Sunday, 6A-Midnight demo. WJR and WWJ tied for second place with WJLB, WOMC, WRIF and WYCD neck and neck thereafter. WNIC continued it's free fall, dropping from a 5.3 last fall to a 3.5 this summer. Look for the stations to cut the book to show strengths among the decision makers with the descretionary income. 12+ doesn't mean much to the agencies, who are more interested in the 25-54 demos.
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